Barbara Jefferis Award

National Literary Prize

Brand identity, banner design, event graphics, promotional material.

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ASA engaged us to update the brand identity to raise the profile of the award and   honor the contribution Barbara Jefferis made to Australian writers and literature.  

We applied the logo to banners, invitations to apply and cover stickers for the winning entries. The sophisticated colour palette used eggplant to express the prestige of the prize, pistachio to convey elegance and highlights of sky blue to bring vibrancy.



Art and design, direct from Sydney and the South Coast