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DownUnder

Essential Oils

Brand identity, style guide, corporate stationery, brochure design, infographics, trade show design, bespoke lasercut product display design and fragrance sample cards.

DownUnder engaged us to refresh their brand, reflecting the values of farm-based, natural, Australian, quality oils. We designed to an elegant farmhouse theme with a colour palette reflecting the Australian landscape.   

We made minimal changes to the logo, in accordance with trademarking but achieved the desired outcome by updating the hero colour to a red-earth ochre, and giving the kangaroo icon a texture to create a rustic, hand-touched feel.  

We devised a tab device to contain the logo and give a strong, uniform look to the branding. 

The refresh was rolled out to a new campaign promoting Australian sandalwood and included EDMs, a suite of brochures, sample card and trade show display.

Contact

Art and design, direct from Sydney and the South Coast