DownUnder engaged us to refresh their brand, reflecting the values of farm-based, natural, Australian, quality oils. We designed to an elegant farmhouse theme with a colour palette reflecting the Australian landscape.
We made minimal changes to the logo, in accordance with trademarking but achieved the desired outcome by updating the hero colour to a red-earth ochre, and giving the kangaroo icon a texture to create a rustic, hand-touched feel.
We devised a tab device to contain the logo and give a strong, uniform look to the branding.
The refresh was rolled out to a new campaign promoting Australian sandalwood and included EDMs, a suite of brochures, sample card and trade show display.